Darren has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands retain relevance through the experiences they build.
Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren has also advised the British, Chinese and Lithuanian governments on brand marketing related issues. Darren helped launch the world’s first location based services retail offer (similar to Facebook Places) in the UK. He was also responsible for Orange Group’s multimedia messaging services across continental Europe to a user base of approximately 55m users.
Darren is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media. Due to his engaging and highly facilitated approach, Darren is regularly called upon to speak at in-house conferences and run in-house management sessions at executive away days or retreats. He runs executive-level workshops around the globe and is frequently asked to guide and mentor senior executive team on brand-related issues. He is a Visiting Lecturer in Corporate Brand Management at the University of Warwick, tweets @onthewavelength, shares thought leadership on Wavelength’s blog and via his LinkedIn profile page.
After completing an MA in marketing (University of Nottingham) and PhD in B2B services brand marketing (University of Birmingham, UK) Darren went onto found Wavelength Marketing. Wavelength specialises in helping services brands retain relevance through the experiences they build.
Darren has published articles in WARC, Branding Strategy Insider, Industrial Marketing Management, The European Journal of Marketing and Brand Quarterly. He recently authored Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, published by Kogan Page for global distribution and his book will be translated under license into Korean and Mandarin by 2020. Darren’s book is available globally with the likes of Amazon, Barnes & Noble, Foyles and Kinokuniya being stockists.
In his spare time Darren enjoys spending time with his wife and family, playing tennis, motor boating, socialising, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others.