What is Successful Business Strategy?

Your business strategy is a clear outline of your goals, allowing for easier and clearer decision-making within your organisation.

  • Release Date: 01 December 2022
  • Update Date: 15 March 2024
  • Author: Speaker Agency
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Every organisation needs some form of guidelines to work by if it’s going to operate efficiently and successfully. A plan that helps you to consistently meet your goals and sustain without any struggles.

This plan isn’t just to help you make decisions, but it plays a role in everything you do regarding your enterprise. You’ll employ it when recruiting, expanding, interacting with customers, and so on. It’s a vital part of any corporation, but it’s not something you can develop overnight. 

These things take time and experience - which you’ll only get through trial and error. You’ll learn all you need to know about strategies right here.

What is a Business Strategy?

The strategy itself is the outline and goals of your brand and what it is that you’re aiming to achieve. Every time you have a decision to make, you can consider how that plays into your business strategy and whether or not your choices will help you to reach the goals you’re aiming for.

Having a clear outline and strategy like this helps larger companies to operate towards the same goal without straying from the course. Without a clear definition of the business’ ambitions, separate departments can easily miss the mark.

Example of Business Strategy

So if you’re going to come up with your own way to reach your goals and increase venture value, you need to use an effective strategy. One example might be to use innovation as your strategy. You can help carve a niche space pointing a creative lens on products and services, ramping up your marketing efforts to translate into greater brand awareness and greater conversion rates.

Meet your customers where they are. Use exponential growth tools to re envision your online and in person engagement with your target audience.

Customers will always know that they’re going to get something different when supporting your business, and it will become part of your brand image.

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Where is the Strategy Applied?

From the moment you start planning your business and onwards, you should be applying your strategy to everything you do.

Your business plan

Planning the start-up of your business, planning big decisions, and planning anything for the future of your organisation all need to be influenced by your ambitions - so it’s important you have some form of roadmap to help you navigate.

A business model

A business model, often confused with a business strategy, is the framework within which your business aims to operate. While it is used to structure your business, the strategy is put into place afterward to better fit the kind of business you’ve chosen. The model is more about what you’re going to achieve and sell, rather than how you’re going to. 

Marketing strategies

What is a successful marketing strategy? An effective marketing strategy is put into place once you already know what your business strategy is. You have your business goals, now you need to go about achieving them. How do you approach your target market? 

Your marketing research should analyze different market segments and customer bases both existing customers and target customers. Detailed digital marketing strategy; a strong online presence, omni channel; marketing campaign.

Having a strong SEO investment, creating fresh online content like blog posts, social media feed, podcast etc will all help you reach out to your customers in a multitude of ways.  How are you going to interact with customers? Your marketing plans and marketing tactics are there to support your core business strategies.

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The Importance of Having a Business Strategy

As mentioned before, you need to have a business strategy if your business is going to meet its goals, but it’s not as simple as picking one and sticking with it. Sometimes you need to be able to be flexible with your goals and values - that’s what a sustainable business strategy is all about. If there’s no wiggle room in your planning, you’re going to find it hard to develop your business at all.

Business strategy development will come with time as you learn more about your market and your target audience, and you should be adapting it to better achieve your goals. You don’t have to adjust your end goals, but how you go about achieving them as well as your values should be subject to change. Pursuing a B Corp certification or taking on greener policies would be an example of a sustainable strategy.


Having a solid corporate strategy is important, but as mentioned before, you need to be able to be flexible with it. There comes a time when change is necessary, and there are a few tools you can use to help you with that. 

Tools that help to give you a better perspective on what’s best for your business, or tools that will help you to fine-tune your business practices. There are plenty of tools out there you can make use of, and here are a few examples of them:

SWOT Analysis

The SWOT analysis/swot matrix is a basic tool that many organisations use to help them identify the strengths and weaknesses, as well as potential threats and opportunities you might face as you start to grow. It might seem basic, but taking the time to consider these factors could put your business on a much safer course.

Business Model Canvas

Sometimes it helps to break up all of your problems into smaller pieces to make them easier to analyze. With the business model canvas, you can look at your business a lot more intricately by breaking it up into different sections. The sections the business is broken up into are:

  • Customer segments
  • Value propositions
  • Channels
  • Customer relationships
  • Revenue streams
  • Key resources
  • Key activities
  • Key partnerships
  • Cost structure

Thinking of your brand as a sum of all of the above segments helps you to plan a much more thought-out strategy allowing for more effective planning.

PEST Analysis

Political, Economic, Social, Technological. Using the PEST analysis will allow you to get a better look at your organisation and how these outside factors will have an effect on your sales and operations. These factors are important to take into consideration if you’re going to maximise your profitability. You can’t control how others perceive your brand, but you can control what you’re displaying to your audience.

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