What is Digital Transformation?

In the post-digital age where the boundaries between the physical and digital world are blurred, companies which can respond quickly to the risks and opportunities of the day and manage the COVID-19 process through digital transformation stand out in the market. Needless to say that those who hold on to traditional methods stay behind.

28 December 2021 ・ Author: Speaker Agency

In the post-digital age where the boundaries between the physical and digital world are blurred, companies which can respond quickly to the risks and opportunities of the day and manage the COVID-19 process through digital transformation stand out in the market. Needless to say that those who hold on to traditional methods stay behind. Adapting to this new business model, which is an inevitable part of the business world, has now become a necessity rather than a luxury for the continuity of companies.

Artificial intelligence and machine learning, along with data processing, are areas where companies and brands need to act agile in order to survive in the ecosystem of the industry they are involved in. We have compiled for you the transformation trends that you may want to stay on and become competent in the era of industry 4.0 and digital transformation, where even Excel remains nostalgic.

What is Digital Transformation?

Digital transformation is the development of the business model and the change in the way services and products are offered to the consumer, by integrating information technologies into all areas of the business process and storing and processing the data within the scope of digitalization criteria.

This set of systems, which provides great convenience to the business world by bringing together digital technology and vital mechanisms, and the development of production and living spaces through smart equipment, has become a great advantage that brings forward any company that acts with the principle of renewal in the competitive environment.

Examples of Digital Transformation in Companies

The best answer to the question of what is digitalization can be given with examples of digital transformation. Digital transformation in banking reached its current peak with the availability of all financial transactions via mobile applications as well as websites. With digital wallet technology, banks are able to respond to the needs of the generation who assumes holding banknotes is archaic.
Within the scope of digital transformation in the financial sector, Fintech has transformed many processes which require you to be there physically, for example, waiting in queues, collecting documents, certain other procedures can be done in seconds via QR code bringing out the greatest advantages of modernization. The system, which saves on physical structures, in terms of sustainability, it is also more realistic and cost-effective than traditional financial services.

Digital Transformation Trends

The threshold crossed in informatics with COVID-19 has opened the door to constant change and renewal of digital trends in the business world. We’d like to ignite the wick of new ideas by evaluating the latest trends of digital transformation, which is the main field in which giant companies invest the most, along with assessing the advantages and competitive nature of informatics to the business world.

1.Data Analysis and CDP
Data analytics has been one of the leading trends ever since the digital habitat became the main operating environment of the business world. It is inevitable for a company that builds its digital transformation strategy on data to capture all the advantages and opportunities in the industry's potential.
Studies have revealed that 51.4% of companies that achieved success through digital transformation achieved this through data analysis. Single data management systems such as CRM and DPX are now considered outdated. CDP (Customer Data Platform), a solution developed by the conscious consumer seeking faster and personalized service, provides companies with the opportunity to collect data, process, activate, provide personalized service and make transactions by creating a holistic customer database.


2.Digital Security
Recently, software developers and operations department (system architects, infrastructure, network and security teams) had to redefine their security criteria within the framework of DevOps principles, which are integrated working environments.
The biggest challenge for this department is that the leading industry leaders want a faster response to this problem, realizing that security measures cannot keep up with digital innovations. In particular, every digital service that requires processing for personal data must have passed the security test. Therefore, the most integrated issue of development and IT operations is necessarily the development of the cyber security ecosystem.


3.Converged Cloud
Companies, realizing that they cannot carry out their work processes at the highest level in the restrictive environment of single-center data warehouses, are transitioning to multi-cloud architecture. The system, which integrates and optimizes your applications and infrastructure, can be one of your greatest assistants in terms of time and efficiency.


4.Artificial Intelligence
The redefinition and execution of core systems, processes and strategies within the possibilities offered by artificial intelligence has become a necessary component in digital transformation processes of the companies. In a period where we are approaching the world of almost fully autonomous artificial intelligence, the goal is to establish a digital structuring where human and artificial intelligence collaboratively create a data-centered insight. According to research, 57.7% of the health sector manages their digital transformation processes through artificial intelligence and machine learning.


5.Connected Supply Chain
In a time when consumer expectations and behaviors are changing rapidly and continuously, responding to demands has turned into a duel for companies. The needs of the consumer, who can examine and evaluate the product or service they want to buy through many different channels, can only be met with the continuity and accessibility of the supply chain. That's why the connected supply chain has become one of the key concepts for digital transformation.
The connected supply chain makes the end-to-end view of the organization real-time and 100% accessible and provides trust by responding to the transparent service demand of the consumer.

Catching up with the Speed of Digital Transformation

The rapid spread and development of information technologies in the business world has created a new digital habitat formed by blending mixed technology units. Companies that choose to exist in this environment and focus on digital trends lead the industry they are involved.

Make sure you watch relevant videos on the pages of Speaker Agency's speakers on Digital Transformation, Gerd Leonhard, Mustafa Icil, Tan Le and Chuck Martin or listen to their podcasts, or invite them to your company to provide your team get comprehensive information about digital transformation. You can click to get information about Speaker Agency's other digital transformation speakers and view their areas of expertise.

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