Strategy and Innovation Consultant / ICIL Training and Consulting (Former Google Regional Marketing Director)
Executive with 25-years of experience in developing and leading strategic sales and marketing initiatives in ever-changing, dynamic environments. Worked at global technology leaders - Microsoft, Apple and Google - in senior management roles. Currently working as a Strategy and Innovation Consultant and Keynote Speaker at ICIL Training and Consulting which he founded in 2013. Also attends Bosphorus University Executive MBA Program as a Digital Strategy lecturer.
Mustafa Icil graduated from Istanbul American Robert College and completed his Bachelor’s Degree in Bosphorus University Computer Engineering Department. He then got his Master’s Degree from the same university and department.
Between 1994-2005, he has worked in Microsoft Chicago and Microsoft Turkey. In Microsoft, he has taken different marketing roles with the most recent one being the Windows Senior Product Marketing Manager. In parallel to this role, he has also been a member of the Microsoft’s global team focusing on emerging market strategies and led the local project team working on increasing the PC penetration in Turkey.
Between 2005-2007, he worked as Apple Turkey Marketing Manager and with the projects he has led in this role, he was chosen as one of the “Top Marketing Managers in 2006” by Capital magazine.
Between 2007-2013, he has taken different senior management roles in Google starting as the Google Turkey Marketing Manager, taking the marketing responsibilities of Greece, Middle East and Africa over the course of his employment in Google, and most recently becoming the Regional Marketing Director for Google Turkey, Middle East and North Africa. As the head of marketing, he was responsible for Google's brand management, product and market strategies, channel programs, acquisition and retention projects and strategic partnerships. In addition, for a year, he worked as the marketing lead within the Global Emerging Markets Council which was a task group setting the expansion strategies of Google in emerging markets. In Google, along with his team, he has initiated and led multiple award winning projects with some being scaled globally.
In 2013, Mustafa Icil founded his own company, ICIL Training and Consulting, working as a Keynote Speaker and Strategy & Innovation Consultant focusing on Digital Transformation, New Age Marketing, Technology Trends, Strategic Planning and Innovation. He is also a lecturer in Bosphorus University Executive MBA program delivering the "Digital Strategy" course.
Future of Work
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Marketing & Brand Management