As a business innovator, Alan Moore’s life mission is to make every business on the planet as beautiful as they can possibly be. The reason is he believes if we are going to create the equilibrium between our ecology, economy and communities we so desperately need. We need all business to contribute to a more regenerative world. Those committed to transformation and regeneration: Beautiful Business.
Alan has created a unique model that strives to design the designers of a more regenerative future. He delivers this through his Design School for Beautiful Business: https://beautiful. business/school/
His transformative approach is designed in two phases: The Reset, which gives his clients a powerful new lens to see the world (the lens of beauty); and The Doing, which provides the methodologies, skills, tools and metrics to do the hard work of building a beautiful business, from the inside out. The benefits for his clients:
Alan has designed and created many things from books to businesses. Working on six continents, he has worked with artists such as Anselm Kiefer and Helen Chadwyck, sharing his knowledge in the form of board and advisory positions – he currently sits on Grimshaw Architects Vision Board. He has worked with many companies including; PayPal, Microsoft, The Eden Project and Interface. He has run learning experiences for leadership teams, as well as teaching in institutions as wide ranging as MIT, Ringling College of Art and Design, Sloan School of Management and INSEAD. He has been involved in advising pioneering entrepreneurial companies, some voted in the top 50 most innovative.
The author of four books including his international best sellers No Straight Lines. Making sense of our nonlinear world (2011) and Do Design. Why beauty is key to everything (2016), Do Build. How to make and lead a business the world needs (2021) described by Paul Hawken, ‘as the most extraordinary book on business ever written’. Alan has spoken at the inspirational ideas festival the Do Lectures, at SXSW and the Hay Literary Festival. His work has featured in UK and international media such as, The BBC, The Guardian, Latin America’s HSM, The Huffington Post, Stanford Social Innovation Review, Management Today, Design Milk, Elle, Grafik and It’s Nice That.
Alan still works as an artist. He tries every day to lead a life as beautifully as he possibly can.
“For us at Eden the school's foundations in beauty and design had a key role to play enabling a means for thought processes of inclusion, strategy, direction and protocols, the building blocks to an operating protocol for Spaceship Eden 2.0 which in turn could be Spaceship anywhere.” — Sir Tim Smit KBE Co-founder Eden Project
"You never get to think like this. These are deep questions you have asked. I liked the way you gave me space to reflect, walk around an idea, investigate it. Rather than say this is right that is wrong. You listened and were happy to discuss.
This was never a superficial conversation: using the 13 Design Questions, the Poetic Brief, the Values and Metrics of Regenerative Economy all within the framing of beauty and 'beautiful business' taken from your books - allowed me to re-imagine many possibilities for my business. To see a greater potential than we thought possible. There is magic in what you do” — CEO / Founder