SPEAKERS
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Discover what clients desire when hiring a speaker. Uncover the key traits and skills that ensure success on the stage and inspire audiences.
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Finding the right speaker for your event is not just about filling a slot on the agenda; it is about choosing someone who will engage, inspire, and leave a lasting impression. Whether you are planning a corporate conference, a leadership summit, or a special celebration, understanding what clients genuinely seek in a speaker will help you make an informed choice. Here are five insider tips to guide you through the process.
One of the first qualities clients look for in a speaker is strong presentation skills. A great speaker does more than simply deliver information; they know how to tell a story, use body language effectively, and capture attention from the moment they step on stage.
When you hire a speaker with excellent presentation skills, you ensure that your audience remains engaged, regardless of the subject matter. These skills involve clear articulation, well structured content, and the ability to adapt to audience reactions in real time.
Take Hayley Barnard for example. Known for her dynamic delivery and insightful commentary, Hayley combines her expertise in diversity and inclusion with relatable, real world examples. Her ability to connect with audiences on a human level is exactly what clients are looking for someone who makes complex topics accessible and memorable.
A speaker’s professional background can greatly influence how their message is received. Audiences are more likely to respect and listen to someone who has a proven track record in their field. This is why many clients search for speakers whose career achievements align with the themes of their event.
For instance, Carme Artigas brings a wealth of experience from her work in technology and digital transformation. Her deep industry knowledge not only adds credibility but also allows her to offer valuable insights that attendees can apply in their own professional journeys.
A strong professional background assures clients that the speaker has both the expertise and the authority to speak on their chosen topic. It also means the speaker can draw on a variety of personal experiences, making their talk richer and more compelling.
People are naturally drawn to stories of perseverance, resilience, and success. This is why inspirational speakers remain highly sought after. They do more than simply motivate; they transform mindsets, challenge limiting beliefs, and inspire actionable change. Their narratives often resonate on both an emotional and intellectual level, leaving audiences with insights that endure beyond the event itself.
Consider Gareth Davies. His extraordinary journey, combined with engaging storytelling, has the ability to spark new ways of thinking, encouraging attendees to reassess their goals and approach challenges with renewed determination. Gareth’s presentations go beyond entertainment; they provide practical lessons and real-world examples that audiences can relate to and implement in their personal and professional lives.
When selecting inspirational speakers, prioritise those who demonstrate genuine authenticity and passion. True connection arises from sincerity rather than polished scripts or rehearsed soundbites. Audiences remember speakers who show vulnerability, share personal challenges, and celebrate triumphs in a relatable way. Such presenters cultivate an environment of trust and openness, encouraging participants to reflect, aspire, and engage actively with the content. Ultimately, a speaker who embodies authenticity ensures that the event resonates long after the final applause, leaving a lasting impression that motivates growth and positive action.
Client testimonials are one of the most reliable indicators of a speaker’s effectiveness. They provide real world feedback on how the speaker has performed in the past, detailing whether they connected with the audience, delivered value, and met the event’s objectives.
For example, Lee Warren is highly regarded not just for his polished delivery, but for the glowing client testimonials he consistently receives. These reviews often highlight his engaging style, insightful content, and the positive energy he brings to every presentation.
When reviewing client testimonials, pay attention to recurring themes. Do previous clients mention the speaker’s professionalism, adaptability, or ability to engage a diverse audience? Such feedback can reassure you that you are making the right choice.
The context of your event plays a crucial role in selecting the right speaker. A formal business conference requires a different style compared to a charity gala or awards ceremony. In some cases, you may want to explore after-dinner speakers, who specialise in delivering talks that are both entertaining and thought provoking, perfectly suited to a post meal audience.
After-dinner speakers bring a unique blend of wit, storytelling, and insight, creating a relaxed yet engaging atmosphere. They can round off an event on a high note, ensuring guests leave inspired and entertained. Whether you opt for an after-dinner speaker or someone suited to a more formal setting, matching the speaker’s style to the occasion is essential for success.
When hiring a speaker, it’s important to look beyond the surface. The right choice will depend on a combination of factors, including presentation skills, a relevant professional background, authentic storytelling, and proven success as shown in client testimonials. Inspirational impact is also key because while facts inform, it’s stories that inspire action.
The process of finding the perfect speaker may take time, but it is an investment that pays off. By focusing on these insider tips, you position your event for success, ensuring your audience walks away informed, inspired, and ready to take action.
Whether you are booking a keynote presenter, a panel contributor, or exploring after-dinner speakers, remember that your choice will shape the tone, energy, and ultimate success of your gathering. Choose wisely, and you will create an experience your audience will cherish long after the final applause, inspiring them to take meaningful action, share what they have learned, and return eager for your next unforgettable event. A carefully selected speaker can turn ordinary moments into extraordinary memories, leaving a lasting impact on everyone present.
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