Allister Frost

Microsoft's first-ever Head of Digital Marketing Strategy, responsible for global product launch campaigns including Windows and Office. Previously managed household brands (Andrex, Kleenex) at Kimberly-Clark. Creator of the ReadyAlready® Growth Cycle. Cannes Lion Award winner. Chartered Marketer and Elected Fellow of the Chartered Institute of Marketing. Twice named UK Digital Marketing Personality of the Year (2013 & 2019). Speaker Awards winner. Spoken in 30+ countries for Bosch, BBC, Bloomberg, Vodafone.