Customer Relationships through Speaker Programs

We all know that relationships don't magically appear out of thin air like a fairy tale beanstalk. You must do more than collect many business cards and toss them into a forgotten drawer, expecting a thriving relationship to sprout overnight. Nope, building relationships is more like tending to tomato plants. It takes time, effort, and nurturing to make them grow.

Customer Business
  • Release Date: 21 June 2023
  • Update Date: 15 March 2024
  • Author: Speaker Agency

Successful speakers understand the importance of follow-up when it comes to nurturing relationships. Take Michael Hoffman, for example. He knows that without effective follow-up systems in place, relationships won't flourish. That's why he dedicates his mornings, every single morning, to connecting with leads, touching base with clients, and nurturing his advocate network.

So, if you're ready to cultivate strong bonds with your customers, get ready to roll up your sleeves and put in the time and effort. Let's dive in...

The role of speaker programs in building customer relationships

Imagine attending a conference where you're greeted by an engaging speaker whose captivating stories and insights resonate with you, leaving a lasting impression. 

As you connect with fellow attendees during the event, you realize you all share a common experience and enthusiasm for the speaker's message. This is the power of speaker programs in building customer relationships.

Think of it like this: when a company brings in an influential speaker, it's like inviting a charismatic friend to a party. 

This speaker educates and entertains and becomes a bridge between the company and its customers. They create a shared excitement and curiosity, fostering connections beyond the event.

Like that memorable conversation with a friend at a party, speaker programs spark customer conversations. People come together to discuss the speaker's ideas, exchange thoughts and experiences, and build a community around a shared interest. These interactions strengthen customer and company bonds, fostering loyalty and trust.

Let's say a technology company hosts a speaker program featuring an industry expert who shares valuable insights on the latest trends and innovations. Customers attending the program gain new knowledge, but more importantly, they feel valued and appreciated by the company for providing such a valuable experience and advocacy. This positive sentiment translates into long-term relationships and a sense of belonging to a community of like-minded individuals.

Choosing the right speakers for your customer audience

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Choosing the right speakers for your customer audience is like curating a playlist that sets the perfect mood for a gathering. You want speakers who can strike a chord with your customers, captivating their attention and inspiring them. Here are a few friendly tips to help you make the right choices:

1. Understand your audience

Like a music playlist, you need to know what your customers resonate with. Are they seeking practical advice, thought-provoking ideas, or entertaining stories? Take the time to understand their interests, preferences, and aspirations.

Example: If you're targeting a tech-savvy audience, consider speakers who can share insights on emerging technologies or discuss innovative solutions that can empower them.

2. Seek relevance and expertise

Look for speakers with firsthand experience and deep knowledge in your industry or field. Your customers will appreciate hearing from someone who understands their challenges and can offer practical solutions.

Example: If you're organizing an event for aspiring entrepreneurs, consider inviting successful business founders or industry experts. They can share their journeys and offer valuable tips for success.

3. Emphasize authenticity and relatability

Customers connect with speakers who are genuine and relatable. Seek out speakers who can share personal stories, anecdotes, and real-life examples that resonate with your audience.

Example: If your target audience consists of working parents, consider inviting a speaker who has successfully balanced a career and family life. They will share their own challenges and strategies for success.

Creating engaging speaker programs for customers

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You want to curate an experience that sparks excitement, fosters connection, and leaves a lasting impact. Here are some friendly tips to help you craft an unforgettable speaker program:

1. Diverse and dynamic lineup

Variety is the spice of life, and the same goes for speaker programs. Mix it up by featuring speakers from different backgrounds, industries, and expertise. This diversity ensures a range of perspectives and keeps your audience engaged.

For example, invite a renowned industry leader to share insights, a motivational speaker to inspire, and a customer success story to demonstrate real-life results.

2. Interactive sessions

Break away from the traditional one-way communication and incorporate interactive elements. Encourage audience participation through Q&A sessions, live polls, or small group discussions. This creates a sense of involvement and allows for a more personalized experience.

3. Storytelling and real-life examples

People love stories that resonate with them. Seek speakers who can share captivating stories and real-life examples that connect with your audience. These stories create an emotional connection and make the content relatable and memorable.

For example, feature a speaker who can share personal experiences of overcoming obstacles, achieving success, or navigating industry changes.

Leveraging speaker programs to build customer loyalty and trust

In today's world, customers have become more discerning and cautious when making purchasing decisions. Research by HubSpot reveals that over half of customers (55%) now trust companies less than they used to. While this may seem disheartening at first, it presents a remarkable opportunity.

Let’s see how speaker programs can build customer loyalty and trust:

Expert insights

Inviting industry experts to share their knowledge and insights demonstrates your commitment to providing valuable information to your customers. For example, hosting a webinar with a renowned customer experience leader can showcase your brand's expertise and build trust in your industry.

Customer-centric content

Tailoring speaker programs to address your customers' specific needs and interests shows that you value their input. For instance, organizing a panel discussion on topics suggested by your customer base can enhance their trust in your brand.

Inspirational stories

Speakers who share inspiring stories of success, resilience, and personal growth can resonate deeply with your customers. These stories can inspire trust by showcasing real-life examples of how your products or services have impacted positively.

Measuring the success of speaker programs in building customer relationships

  • Gather feedback from attendees to gauge their satisfaction with the speaker program. Use surveys or feedback forms to collect their opinions on the program's content, delivery, and overall value.
  • Monitor the level of customer engagement during and after the speaker program. Look for signs of increased interaction, such as higher attendance rates, active participation in Q&A sessions, and post-event discussions or comments.
  • Monitor social media platforms to see if the speaker program generates positive conversations, shares, or mentions from attendees.
  • Measure the number of customers who attend multiple speaker programs. A higher rate of repeat attendance indicates that customers find value in the programs and are willing to engage with your brand continuously.
  • Pay attention to any referrals or recommendations from customers who have attended your speaker programs.

All in All

Building strong relationships with your customers through speaker programs is just one piece of the puzzle. 

Prioritize your customers and consistently exceed their expectations, you'll build strong relationships and create brand advocates who will enthusiastically recommend your business to others. So, embrace the power of speaker programs to strengthen your customer relationships and watch your business thrive.


How can speaker programs help me build stronger relationships with my customers?

Speaker programs can help you build stronger relationships with your customers as it involves providing valuable content and insights. Customer speakers who can address their interests and pain points, you show your commitment to their success and build trust.

What are the 3 keys to building customer relations?

The three keys to building customer relations are: 

  • Delivering exceptional customer service by being responsive, attentive, and going above and beyond to meet their needs.
  • Providing a seamless and personalized experience at every touchpoint, from initial contact to post-purchase support.
  • Building trust through transparency, honesty, and consistently delivering on your promises.

What kind of relationship should the speaker create?

The speaker should create a collaborative and supportive relationship with the audience. Establish rapport and create a safe space for open dialogue. All made possible by  fostering a sense of connection, understanding, and mutual respect. 

How can I create engaging speaker programs for my customers?

You can engage the speaker by considering your audience interests, needs, and preferences. create engaging speaker programs for your customers. Also, tailor the content to address their pain points and offer practical solutions.

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