After Dinner Speakers
Author, Brand Experiences and Brand Strategy Specialist, Keynote Speaker
This keynote equips business leaders with the tools to drive post-pandemic recovery by activating the true potential of their brand. Dr. Darren Coleman shares actionable frameworks that link brand strategy with tangible business outcomes, helping organisations rebuild trust, relevance, and resilience. This session is ideal for brands seeking to adapt quickly and sustainably in a volatile marketplace.
Competing Through Brand Experiences: Three Steps for Success During Times of Pandemic
In this talk, Dr. Coleman outlines a three-step model for delivering powerful brand experiences that connect with customers even in turbulent times. With a focus on clarity, consistency, and credibility, he guides organisations through crafting moments that build loyalty and emotional connection. Audiences leave equipped to differentiate not by product—but by experience.
Building a Winning Services Brand During Turbulent Times: Consistency Is the Key
Dr. Coleman reveals how consistency—across touchpoints, teams, and tone—can become a brand's most valuable currency during disruption. Drawing on global case studies, this keynote explores why consistent branding drives trust and market advantage, especially for service-based organisations navigating economic or social turbulence.
Building a B2B Service Brand: Winning Through Emotionally-Charged Brand Experiences
Challenging the myth that B2B is purely rational, this session shows how emotionally engaging experiences create differentiation and long-term loyalty. Dr. Coleman breaks down the psychological drivers of B2B decision-making and provides tools to humanise complex service offerings. A must-hear for any brand competing in the crowded B2B landscape.
Creating Your Employee Advantage: Aligning Employee Experience With Your Employer Brand
How do you turn employees into brand ambassadors? This talk connects the dots between internal culture, employee engagement, and external brand perception. Dr. Coleman demonstrates how aligning employee experience with employer brand values boosts productivity, talent retention, and customer satisfaction—especially in hybrid or remote-first environments.
Building a Values-Led Organization: The Importance of Data and Employee Engagement
Values alone aren’t enough—they must be operationalised. In this data-driven session, Dr. Coleman explains how to embed organisational values into daily decision-making and employee behaviours. By aligning values with measurable KPIs and engagement initiatives, companies can foster purpose-driven cultures that perform.
Brand and Service Design: A Marriage Made in Heaven?
In this thought-provoking keynote, Dr. Coleman explores the synergy between brand and service design. He shows how integrating both disciplines enhances customer journeys, drives innovation, and delivers meaningful experiences. This session is particularly impactful for teams looking to align branding, UX, and operational design under one cohesive vision.
