Author, Brand Experiences and Brand Strategy Specialist, Keynote Speaker
Dr. Coleman specialises in helping services brands drive growth and retain relevance through brand experiences – something that has come into sharp focus during these times of COVID-19. Working across digital platforms and in person, Dr. Coleman’s widely acknowledged thought leadership means he is a highly sought-after international keynote speaker, panel moderator and trusted c-suite advisor. Johnson & Johnson, Singapore Airlines, Dubai Properties, Maybank, Orange and PepsiCo are amongst the brands he has helped.
Darren’s 25+ years of global experience spans Europe, the Middle East, South East Asia and Japan. He has helped brands in a range of sectors including financial services, telecoms, technology, pharmaceuticals, healthcare and fast-moving consumer goods. This extensive global experience enables Darren to deliver engaging in-house or public keynotes on a broad range of brand-related topics. Characterised by a light-hearted and engaging style, Darren’s keynotes impart clear and concise insights that are designed with practical application in mind. Darren is also frequently invited to moderate panel discussions and roundtables, sit on expert panel boards and facilitate executive level sessions at away days or retreats.
Prior to founding his agency, Wavelength Marketing, Darren completed an MA in marketing and a PhD in B2B services brand marketing. Darren completed an MA in marketing and has a PhD in B2B services brand marketing. The combination of Darren’s extensive commercial experience and deep subject matter knowledge means he is uniquely placed to deliver insightful keynotes that hold particular appeal for intellectually curious audiences around the globe.
Darren is frequently asked to comment on brand-related issues in the media such as the BBC and Forbes, and has published widely in the likes of WARC and Branding Strategy Insider. Darren’s widely acclaimed book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page 2018) has been translated into Korean (2020) and will be launched in Mandarin (simplified) during 2020.
Darren is the Honorary Consul for Lithuania in Birmingham, UK. This means he represents the interests of Lithuania in Birmingham and acts as a main point of contact for a broad range of diplomatic issues relating to Lithuania.
Darren delivers his virtual keynotes from his professional home studio to ensure a first-rate client experience is delivered.
In his spare time Darren enjoys spending time with his wife and family, playing tennis, motor boating, socialising, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others.
Marketing & Brand Management