Dr. Rajesh Bhargave

Dr. Rajesh Bhargave is Associate Professor of Marketing at Imperial College Business School. He is a thought leader in consumer psychology, with a focus on digital transformation and technology. Rajesh has leading publications in marketing, organisational behaviour, and psychology. His work has examined how consumers’ evaluations and decisions are influenced by their social context, both online and offline. He has studied how people use digital tools and technology to evaluate options and ultimately to “pull the trigger” to make decisions. In his speaking engagements, Rajesh draws on this breadth of knowledge to offer actionable insights for marketing, innovation, and organisations. He also teaches strategic marketing, market-led innovation, pricing strategy, consumer psychology, and digital transformation topics to Executives and students at Imperial College Business School. Dr. Bhargave holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania. He resides in London, hailing from Austin, Texas and of Indian heritage. He has taught and spoken all over the world for clients and audiences from many industries and cultures. Dr. Rajesh Bhargave is Associate Professor of Marketing at Imperial College Business School. He is a thought leader in consumer psychology, with a focus on digitaltransformation and technology. Dr Bhargave’s work examines how consumers’ evaluations and decisions are influenced by their social context, both online and offline; how people use digital tools and technology to evaluate options and ultimately to “pull the trigger” to make decisions.Drawing on this fantastic breadth of experience, Dr Bhargave shares his views on DesignThinking for Human-Centred Innovation Omnichannel and the FutureofRetail Gathering and Using #CustomerData in an Age of Empowerment.