AI is reprogramming how consumers discover, choose, and stay loyal, but human psychology remains the ultimate fix. This keynote reveals the behavioural science behind what captures attention and drives lasting connection in a world where algorithms curate almost everything. Learn how to harness AI-powered precision while preserving the storytelling and cultural empathy that make brands feel human and how to build relevance and loyalty that technology alone can never create.
Culture and Community: The New Consumer Landscape
Culture drives demand but most brands are misreading the signals. This keynote shows how to decode Gen Z and Gen Alpha behaviour, build authentic relevance, and engineer growth through community-powered insight and a new kind of audience intelligence.
Building Meaningful Brands: From Awareness to Advocacy in the Loyalty Loop
Today's consumers are informed, sceptical, and no longer follow a linear path to purchase. This keynote reveals how behavioural science transforms brand strategy for a new reality where the customer journey is a continuous loop. Discover how cognitive biases shape decision-making and learn practical strategies to move audiences from passive awareness to deep loyalty through ethical design, community engagement, and behavioural principles that build brands people actually care about.