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PROFESSOR COSTAS MARKIDES

PROFESSOR COSTAS MARKIDES

PROFESSOR COSTAS MARKIDES World’s Leading Expert in Business Strategy and Strategic Innovation, Professor at London Business School

PROFESSOR COSTAS MARKIDES
PROFESSOR COSTAS MARKIDES's Biography

Costas Markides is Professor of Strategy and Entrepreneurship at the London Business School where he holds the Robert P. Bauman Chair of Strategic Leadership. He is considered one of the world’s leading experts in the areas of business strategy and strategic innovation and has appeared several times on the Thinkers50 list of the world’s top management gurus. He is the author or co-author of several best-selling business books including All the Right Moves (1999), Fast Second (2004) and Game Changing Strategies (2008). Costas Markides's Career A graduate of Harvard Business School and Boston University, Costas Markides worked as an Associate with the Cyprus Development Bank and as a Research Associate at Harvard Business School before joining London Business School in 1990. He has taught on a wide range of in-company programmes and serves on the Editorial Board of several academic journals. He is also on the Board of the Strategic Management Society and on the Academic Board of the Cyprus International Institute of Management (CIIM). Costas Markides's Experiences Costas Markides has written about a broad range of business issues including strategic innovation, corporate restructuring, business model innovation and international acquisitions. His publications have appeared in numerous academic journals as well as leading managerial journals such as the Harvard Business Review and the Sloan Management Review. Costas is also a member of the Editorial Boards of the Strategic Management Journal, Academy of Management Journal, Academy of Management Perspectives, Journal of Strategy and Management and Sloan Management Review. He is a member of the Academy of Management and the Strategic Management Society and participated at the World Economic Forum in Davos, Switzerland during 1999-2003 and 2012-2013. The books written by Costas Markides include: Game-Changing strategies: How to Create New Market Space in Established Industries by Breaking the Rules; Diversification, Refocusing and Economic Performance, and All the Right Moves: A Guide to Crafting Breakthrough Strategy. He has also co-authored several other books including: Strategic Thinking for the Next Economy and Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, which was shortlisted for the Financial Times/Goldman Sachs Management Book of the Year award in 2005. Costas Markides’ current research interests focus on corporate entrepreneurship, the management of business model innovation and the use of creativity to achieve strategic breakthroughs.

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PROFESSOR COSTAS MARKIDES Speaker Solutions

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PROFESSOR COSTAS MARKIDES Keynote Topics
Don’t Defend—Exploit the Disruption

Costas shows why disruption should not be feared but embraced. He explains how organizations can turn market shifts into opportunities by adapting quickly and rethinking traditional strategies.

This keynote inspires leaders to become proactive in the face of change. Audiences leave with tools to harness disruption for growth, innovation, and long-term advantage.


Leading Organisations in a VUCA World

Our speaker explores what it takes to lead in a world defined by volatility, uncertainty, complexity, and ambiguity. Costas highlights the leadership traits that enable clarity and confidence amid turbulence.

This talk provides executives with strategies to stay agile, resilient, and decisive. Participants gain fresh insights into navigating uncertainty while keeping teams motivated and aligned.


Succeeding with Radical Change

In this session, Costas explains how companies can not only survive but thrive when faced with radical change. He reveals why incremental adjustments are not enough and how bold transformations secure success.

Audiences benefit from practical frameworks to implement change without losing momentum. This keynote equips leaders to steer organizations through disruption with confidence.


How to Become an Innovative Organisation

Costas shows how innovation can become part of an organization’s DNA. He shares proven ways to cultivate creativity, challenge assumptions, and foster a culture where new ideas thrive.

This talk motivates leaders to go beyond slogans and embed innovation into everyday practices. Participants leave with concrete steps to unlock sustained growth and relevance.


Changing Your Culture: One Behaviour at a Time

Our speaker emphasizes that true cultural transformation begins with small, consistent actions. Costas demonstrates how individual behaviors shape organizational values and drive long-term change.

This keynote provides a roadmap for leaders seeking to shift culture effectively. Attendees walk away understanding how to inspire meaningful transformation without overwhelming their teams.


How the Technologies of the Social Era Are Changing the Way We Live and Do Business

Costas explores how digital and social technologies are reshaping consumer behavior, work, and competition. He explains what these shifts mean for leaders and their organizations.

This talk equips audiences with the foresight to adapt to the social era. Participants leave inspired to innovate business models and rethink engagement strategies for the connected age.


How to Change People’s Behaviours

In this keynote, Costas dives into the science and practice of behavior change. He explains why traditional methods often fail and reveals effective approaches to influence actions and habits.

Audiences gain insights into motivating employees, customers, and stakeholders. This session offers leaders powerful tools to drive change that lasts.


Leading with Purpose

Our speaker highlights why purpose-driven leadership is no longer optional in today’s world. Costas shows how aligning strategy with values inspires trust, loyalty, and performance.

This talk empowers leaders to connect meaningfully with employees and customers. Attendees leave with a clear vision of how purpose fuels both impact and profitability.


Strategic Innovation: How to Win by Breaking the Rules

Costas explores how companies can achieve breakthroughs by defying conventional wisdom. He shares strategies for identifying opportunities where others see obstacles and turning them into game-changing moves.

This keynote motivates organizations to embrace rule-breaking innovation. Audiences gain practical insights into how to outthink competitors and win in fast-changing markets.

PROFESSOR COSTAS MARKIDES
PROFESSOR COSTAS MARKIDES's Biography

Costas Markides is Professor of Strategy and Entrepreneurship at the London Business School where he holds the Robert P. Bauman Chair of Strategic Leadership. He is considered one of the world’s leading experts in the areas of business strategy and strategic innovation and has appeared several times on the Thinkers50 list of the world’s top management gurus. He is the author or co-author of several best-selling business books including All the Right Moves (1999), Fast Second (2004) and Game Changing Strategies (2008).

Costas Markides's Career

A graduate of Harvard Business School and Boston University, Costas Markides worked as an Associate with the Cyprus Development Bank and as a Research Associate at Harvard Business School before joining London Business School in 1990. He has taught on a wide range of in-company programmes and serves on the Editorial Board of several academic journals. He is also on the Board of the Strategic Management Society and on the Academic Board of the Cyprus International Institute of Management (CIIM).

Costas Markides's Experiences

Costas Markides has written about a broad range of business issues including strategic innovation, corporate restructuring, business model innovation and international acquisitions. His publications have appeared in numerous academic journals as well as leading managerial journals such as the Harvard Business Review and the Sloan Management Review. Costas is also a member of the Editorial Boards of the Strategic Management Journal, Academy of Management Journal, Academy of Management Perspectives, Journal of Strategy and Management and Sloan Management Review. He is a member of the Academy of Management and the Strategic Management Society and participated at the World Economic Forum in Davos, Switzerland during 1999-2003 and 2012-2013.

The books written by Costas Markides include: Game-Changing strategies: How to Create New Market Space in Established Industries by Breaking the Rules; Diversification, Refocusing and Economic Performance, and All the Right Moves: A Guide to Crafting Breakthrough Strategy. He has also co-authored several other books including: Strategic Thinking for the Next Economy and Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, which was shortlisted for the Financial Times/Goldman Sachs Management Book of the Year award in 2005.

Costas Markides’ current research interests focus on corporate entrepreneurship, the management of business model innovation and the use of creativity to achieve strategic breakthroughs.

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