Yuce Zerey

AI Strategy, Corporate Transformation & Leadership

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Yuce Zerey's Biography

Yüce Zerey was born in Bursa, Turkey in 1979. After graduating from Bursa Erkek Lisesi (Bursa High School), he earned his degree in Economics from both the London School of Economics and Istanbul Bilgi University, followed by a Master’s in Economics from Marmara University and an MBA from Bilgi University.He built his career at the intersection of marketing, e-commerce and digital transformation. Over 25 years he held senior executive roles at some of the world’s most iconic brands, from Ülker, Turkish Airlines and The Coca-Cola Company to Unilever and Hepsiburada, spanning local, regional and global responsibilities. His work has been recognised with more than 165 industry awards.He began his career in marketing at &U

SPEAKING VIDEOS
PHOTOS

Data Driven Marketing Is Important | Yuce Zerey

Growth Marketing in Technology | Yuce Zerey

Growth Marketing in FMCG | Yuce Zerey

How Do I Manage My Marketing Budget Efficiently? | Yuce Zerey

Metaverse and the Digital Revolution 3.0 | Yuce Zerey

E-Commerce Growth | Yuce Zerey

Local Marketing | Yuce Zerey

Growth Marketing in Automotive | Yuce Zerey

Growth Marketing in Finance | Yuce Zerey

Growth Marketing in Healthcare | Yuce Zerey

SPEAKER TOPICS

Artificial Intelligence Speakers

Digital Transformation Speakers

Marketing Speakers

Business Speakers

Workplace Culture Speakers

Metaverse & Web 3.0 Speakers

Start-Ups & Entrepreneurship Speakers

Technology Speakers

Generative AI Speakers

Yuce Zerey AI & Transformation

What Will Humans Do in the Age of AI?

AI is no longer a “future promise”; it is today’s operational reality. When AI handles the shallow work, what remains uniquely human? This keynote cuts through the hype to examine AI’s real state in 2026, from autonomous agents to corporate ROI crises, EU regulations to capability gaps.

The CEO's AI Battle: No Strategy, No Technology

AI strategy is no longer the CTO’s agenda; it is the CEO’s problem. Yet in many organisations AI is still delegated to “the young person”. The company does not transform until the leader transforms.

From AI Strategy to Execution

Most strategies fail at the execution stage, costing organisations significant revenue. AI, and particularly autonomous agents, is redesigning the entire chain from strategy formulation to execution.

AI for Sales Professionals

AI-equipped sales teams spend significantly more time in client meetings and see major efficiency gains in proposal generation and pipeline management.

AI for Marketing Professionals

Marketing teams using AI run more campaigns with the same headcount, monitor performance in real time, and automatically redistribute budget across channels.

AI for HR Professionals: From Recruitment to Employee Experience

AI handles HR’s most time-consuming processes: CV screening, interview scheduling, onboarding workflows and competency tracking, freeing HR professionals for strategic, human-centred work.

AI for Finance Professionals: From Invoice Processing to Compliance

Finance departments using AI dramatically reduce processing times and can scan vast transaction volumes for anomalies in real time.

AI for Legal Professionals: From Contract Review to Regulatory Compliance

Legal departments use AI to shorten contract review cycles and automate risk classification, allowing legal teams to focus on high-value advisory work.

AI Literacy: Corporate Competency Programme

Companies cannot keep up with new competency demands. In 2026 AI literacy is a baseline requirement at every level of the organisation, not just for technical teams.

AI Governance: You Can't Scale What You Can't Control

The EU AI Act comes into force for high-risk systems in August 2026. Most organisations are working on AI governance programmes, but many do not know where to start.

AI ROI: Reckoning Day for the Investment

AI spending has reached trillions globally, yet many organisations still cannot demonstrate positive ROI. The problem is not the technology; it is culture, workflow and measurement.

Autonomous AI Agents Masterclass: From Chatbot to Business Partner

2026’s fastest-growing AI category is autonomous agents. You no longer ask AI questions; you give it tasks and it executes workflows.

AI-Powered Supply Chain and Operations Transformation

Demand forecasting, inventory optimisation, supplier risk analysis and logistics planning: AI is redesigning the most complex operational processes.

AI and Customer Experience: From Personalisation to Loyalty

Customer experience is now an AI-powered system that is personalised, predictive and proactive, transforming how brands build and maintain relationships at scale.

AI Security and Cyber Risk: The Threat Companies Are Ignoring

While AI empowers companies, attackers are using it too. Organisations must understand the new threat landscape where AI is both sword and shield.

AI-Powered Product Development and Innovation

AI fundamentally changes the product development cycle. User research, hypothesis validation, prototyping and testing move from weeks to hours.

Leadership in the Age of AI: Transforming People, Not Just Technology

CEOs are now the primary decision-makers for AI strategy. But AI leadership is not about technical skills; it is about cultural transformation, ethical judgment and human-centred strategy.

AI Ethics: Speed or Responsibility?

AI accelerates everything, and with speed comes compounded risk. Ethics is not an AI “nice-to-have”; it is the foundation of sustainable, trustworthy adoption.

AI-Powered Growth Marketing: Sector-Specific Strategies

Every sector has different growth dynamics. Strip AI from its sectoral context and it becomes a generic automation tool. This keynote maps AI strategy to sector-specific value chains.

Yuce Zerey Marketing, Customer Experience & Growth

Growth Marketing in Automotive

How automotive brands win in a market where the customer journey starts online and ends in the showroom. Digital demand generation, dealer network alignment and measurement of the full funnel.

Growth Marketing in Healthcare

Growth strategy for a regulated, trust-driven sector: patient acquisition, service marketing, reputation management and the digital channels that actually convert in healthcare.

Growth Marketing in Technology

Positioning, demand generation and product-led growth for technology brands, from category creation to enterprise pipeline building.

Growth Marketing in Finance

Customer acquisition and retention in banking, insurance and fintech: digital onboarding, product cross-sell and the measurement discipline that regulated marketing demands.

Growth Marketing in FMCG

Building brands and moving volume in fast-moving consumer goods, where shelf, screen and e-commerce now compete for the same shopper.

How to Grow in E-Commerce

The operational playbook for e-commerce growth: traffic quality, conversion, basket economics, retention and the unit economics that decide profitability.

Marketing Budget Management and ROI

How to allocate marketing budget across channels, measure return honestly, and defend the investment in the boardroom with evidence rather than opinion.

Data-Driven Marketing: Reading a Dashboard Is Not Strategy

Most organisations have dashboards but not decisions. This session shows how to turn measurement into a decision system that changes what the team does on Monday morning.

Community Building and Brand Advocacy: Ambassadors, Not Audiences

Why the strongest brands build communities rather than audiences, and how advocacy compounds into durable commercial advantage.

The Attention Economy and Consumer Psychology: Stealing Attention or Earning It?

Attention is the scarcest resource in marketing. This keynote examines the psychology behind what people notice, remember and act on.

Storytelling and Brand Communication: Tell It, But Make It True

Storytelling works only when the story is true. How brands build narratives that survive contact with the customer experience.

Yuce Zerey Business Influencer

Social Media Projects

Long-term social media collaborations designed around the brand’s commercial objectives, produced and distributed across Yüce Zerey’s own channels.

Studio Productions

Studio-produced branded content, from interview formats to explainer series, built for reuse across the brand’s own media.

Live Moderation

Moderation and hosting for conferences, launches, panels and internal leadership events, in Turkish and English.

YouTube Series

Multi-episode YouTube formats developed with the brand, combining subject-matter depth with an established audience.

Podcast Series

Branded podcast series and guest episodes covering AI, marketing, technology and business transformation.

Brand Ambassadorship Programmes

Longer-term ambassadorship arrangements spanning content, events and executive-level representation of the brand.

Yuce Zerey Master Class Workshops

How Do I Grow My E-Commerce?

A hands-on workshop diagnosing the growth constraints in the participant’s own e-commerce operation and building an actionable plan.

How Do I Make Money from E-Commerce?

From revenue to profit: unit economics, cost structure, pricing and the operational decisions that determine whether e-commerce growth is profitable.

Data-Driven Marketing (applied, hands-on)

An applied workshop turning the organisation’s own data into decisions: metric selection, dashboard design and the operating rhythm around them.

Growing Healthcare E-Commerce (applied)

Sector-specific applied workshop for healthcare businesses selling products and services online, within regulatory constraints.

Growing Online Financial Product/Service Sales (applied)

Applied workshop for banks, insurers and fintechs on acquiring and converting customers for financial products online.

Growing Automotive E-Commerce Sales (applied)

Applied workshop for automotive brands and dealer networks on digital sales, lead quality and online-to-showroom conversion.

Growing Technology E-Commerce Sales (applied)

Applied workshop for technology brands and retailers on category strategy, marketplace dynamics and direct-to-consumer growth.

Growing FMCG E-Commerce Sales (applied)

Applied workshop for FMCG brands on quick commerce, marketplace presence, digital shelf and online basket growth.

Yuce Zerey's Biography

Yüce Zerey was born in Bursa, Turkey in 1979. After graduating from Bursa Erkek Lisesi (Bursa High School), he earned his degree in Economics from both the London School of Economics and Istanbul Bilgi University, followed by a Master’s in Economics from Marmara University and an MBA from Bilgi University.

He built his career at the intersection of marketing, e-commerce and digital transformation. Over 25 years he held senior executive roles at some of the world’s most iconic brands, from Ülker, Turkish Airlines and The Coca-Cola Company to Unilever and Hepsiburada, spanning local, regional and global responsibilities. His work has been recognised with more than 165 industry awards.

He began his career in marketing at Ülker, one of Turkey’s largest FMCG companies, best known for its acquisition of the world-famous chocolatier Godiva. There he gained his foundational experience in brand management and consumer marketing within a fast-moving, multi-category portfolio.

At Turkish Airlines he served as Head of Digital Marketing, Brand and Sales, leading the airline’s global digital brand transformation as it repositioned from a regional carrier to a global aviation brand serving 165 countries. His scope covered digital commerce, brand strategy and direct-to-consumer sales channels.

At The Coca-Cola Company he held the role of Interactive Marketing Group Manager for Turkey, Central Asia and the Caucasus, responsible for the region’s full digital marketing and integrated communications strategy. His work on integrating traditional and digital marketing measurement was adopted as a standard across the global Coca-Cola system.

At Unilever he served as Digital and Marketing Transformation Director for the NAMETRUB region, spanning North Africa, the Middle East, Turkey, Russia, Ukraine and Belarus across 38 countries. He led digital capability building and marketing transformation, and built the region’s first dedicated in-house content studio, bringing creative production that had previously been fully outsourced under internal control.

As Chief Marketing Officer of Hepsiburada, Turkey’s largest e-commerce platform and a NASDAQ-listed company, he held full P&L ownership for the marketing organisation, covering brand, performance marketing, CRM and communications across all channels. Under his leadership the brand rose to the number one position in its category, and he launched and scaled the company’s signature shopping event into an industry-wide phenomenon in Turkish e-commerce.

He served 18 years as an MBA lecturer at Istanbul Bilgi University, teaching Interactive Marketing and Content Marketing, designing graduate-level curricula and supervising over 100 thesis projects. He also held board-level roles as Vice Chairman of FUPS, a fintech company that evolved into a licensed digital bank, and as a Board Member of Beşiktaş JK, one of Turkey’s largest sports institutions.

Today he operates at the frontier of AI-powered business transformation:

Founder & CEO of Growingo AI — an AI-first marketing consultancy operating across Turkey, Singapore and the United States, serving enterprise clients in FMCG, fintech, entertainment and e-commerce.

Partner, CMO & CGO at AI Yapım — the world’s first AI-native content production company, backed by the Emmy-winning studio AY Yapım. He leads global growth strategy, brand positioning and platform partnerships with Netflix, Amazon Prime Video, Disney+ and Apple TV+.

Board Member & Partner at Wise&Rise — a startup acceleration and investment platform, where he contributes marketing strategy, growth frameworks and investment due diligence.

Yüce is a published author of five books with Doğan Kitap, one of Turkey’s leading publishers: The Profesyonel (2014), Fabrika Ayarlarına Dön / Reset to Factory Settings (2017), Mima (2019), İstila / Invasion (2023), and Ekranı Kapat Hayatını Aç / Turn Off the Screen, Open Your Life (2025). His writing explores the tension between technology as an amplifier of human potential and technology as a replacement for human experience. His earlier columns appeared in Radikal Newspaper, CNN Türk and Tuhaf Magazine.

He is the host of Yapay Zeka ve Ötesi (AI and Beyond), Turkey’s only prime-time AI television programme, broadcast every Monday at 20:00 on CNBC-e. In each episode he interviews experts from business, art, health and education on the societal, economic and ethical dimensions of artificial intelligence.

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Frequently Asked Questions About
Yuce Zerey

Yüce’s primary territory is AI strategy and corporate transformation. His talks are organised into four streams: AI & Transformation (from board-level strategy to function-specific adoption), Marketing, Customer Experience & Growth, Business Influencer and Master Class Workshops. Leadership in the age of AI, AI governance and data-led marketing are the most requested themes.

Keynotes are the most common engagement, followed by hands-on Master Class workshops, panel moderation and function-specific sessions for sales, marketing, HR, finance and legal teams. Length and format are agreed with the organiser to fit the wider programme.

Yes. He designs corporate AI literacy programmes, multi-session Master Class series and closed workshops for executive teams. As Founder and CEO of Growingo AI he brings the consulting side, and he taught marketing at Istanbul Bilgi University for 18 years, supervising over 100 theses.

Organisations that cannot show a return on AI investment, that start transformation with technology but stall on people, or that cannot trace where marketing spend goes. The gap between strategy and execution, AI governance and customer experience transformation are his core territory.

Boards and C-level teams, marketing and e-commerce organisations, sales and HR functions, and partner or dealer conferences. Executive roles at Ülker, Turkish Airlines, The Coca-Cola Company, Unilever and Hepsiburada mean he speaks the language of both the boardroom and the front line.

Case-led and built for application. He draws on 25 years of executive experience and transformation programmes he ran himself, leaving audiences with measurable outcomes and next steps rather than theory. Hosting a prime-time television programme has sharpened his ability to make complex technology plain.

His topic architecture is already sector-specific, with dedicated growth marketing sessions for automotive, healthcare, technology, financial services and FMCG. After the brief, cases and examples are rebuilt around the organisation’s sector and the seniority of the audience.

Yes. He delivers keynotes in English at international conference level. Regional responsibility across 38 countries at Unilever, global digital transformation across 165 countries at Turkish Airlines, and Growingo AI’s operations in Türkiye, Singapore and the United States underpin that international experience.

Fees depend on the event format, duration, audience size and location. Share your event details with Speaker Agency and we will prepare a tailored quote.

We aim to respond to speaker enquiries within one working day. If your event date is close, say so in your first message and we will prioritise checking availability.

Yes. He delivers remote keynotes and online Master Class sessions, and takes part in hybrid programmes where an in-person audience is joined by colleagues connecting remotely.

Popular dates in peak season are secured months ahead, so early enquiries give the widest choice. Shorter-notice requests are still worth raising, as availability changes and virtual formats can be arranged more quickly.

Speaker Agency handles all booking enquiries for Yüce Zerey. Get in touch through our contact page and our team will guide you through availability, format options and next steps.