Storytelling, What is it and Why Does it Matter?

For centuries, stories and tales have had the power to bring people together. From the ancient times where humans first enjoyed telling each other about their daily experiences to the social media entries of the digital age, stories and tales have managed to be reflect on us making us wonder and think. It is quite important to be a good storyteller in today’s extremely competitive business world.

28 December 2021 ・ Author: Speaker Agency

For centuries, stories and tales have had the power to bring people together. From the ancient times where humans first enjoyed telling each other about their daily experiences to the social media entries of the digital age, stories and tales have managed to be reflect on us making us wonder and think. It is quite important to be a good storyteller in today’s extremely competitive business world. We’re subject to constant flow of information which has been shortening our attention span and to make your mark, you need to be a good storyteller.

Storytelling is a trendy concept, especially in marketing, in today’s business world. It is a way of reaching the target audience, customers and a way of connecting with them. With the help of storytelling and its techniques of conveying a message, you can create emotional contact points which again would serve the purpose of reaching out to your customers. Telling a story is often understood as talking about fiction but in fact it means telling factual things in a way that would connect with the customers’ own experiences and lives. It’s a way of stimulating the customers emotionally so that they can form a relationship with what is being told to them.

Using Storytelling to Make an Impact in Others’ Minds

People tend to stick to their opinions and thoughts which makes it hard for them to change their habits. Statistical facts and factual information on its own are not enough to persuade people about certain things. What we call ‘logical’ sometimes faces resistance in people’s minds. Stories create a wibe where there is warmth and thus sincerity. Our emotional receptors are touched when a tale is being told and this also can stimulate our other sensors which we use when making a decision. There are storytellers working with big brands today, who try and strengthen the connection between the brand and the customers.

It’s possible to make use of stories and their strong impact when telling about your personal and professional experiences. So it is important to know about storytelling techniques to be a good storyteller. Probably, one of the most effective points in stories is being resistant to all sorts of hardship. This resistance comes from self improvement and the ability to change. For stories to stay in mind, they need to have enough level of conflict. So, when we translate this into the world of marketing, the customer who is the heroine of your story should overcome the difficulties with the help of your product and change with the guidance of your brand. One thing that never changes in stories is change itself.

Your Work Can Become Fascinating with Storytelling

Graphics, statistics, informative data and long sentences of information will definitely make your audience feel bored and lose interest to what you are saying. Big, important meetings for long hours and presentations and events that last forever don’t have to be the way they are. Use storytelling as a tool to make your presentation interesting rather than a pile of numbers and words repeated over. Your audience will find it easier to stay connected to your presentation if you use storytelling techniques. Why not include personal experiences and inspirational anecdotes to make your presentation alive and fun. Allow your customers to be the heroine of the story which is a source of guidance and mentorship for them which is basically your firm or your brand. That way, your message will get through. Let the customers write the story and lead them. Especially in today’s marketing world, this seems to be the way to keep the attention of your customers alive.

Storytelling is a skill that can be learnt. Explore your inner skills and strenghts to make your storytelling come to the surface. There are stories around you happening every day, address them, share them with others and you’ll see your social efforts will contribute to your own storytelling skills. Speaker Agency can introduce you to powerful stories of great speakers like Maria Ramos, Judith Liberman and Dr. Behice Ece Ilhan. Check our website for inspirational names who will ignite your Storytelling flame and show you how to tell good stories.

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