Thinking Everything in a Design-Centered Way, What Exactly is it?

Thinking and doing things while putting design in the centre of everything is the method which has been adapted by many important organizations in the world. It’s not only for industrial fields or graphic.

14 March 2022 ・ Author: Speaker Agency

Design-centered thinking allows the creative thinking to be a part of the process in all sorts of sectors. It’s a way of putting alternatives on the table whether it’s for solving a problem or creating something new.

Advantages of Design Thinking

The fundamentals of design thinking are to introduce you the new possibilities for a situation, a different point of view and innovative solutions. Odds and bits that aren’t on the agenda in the beginning get to be addressed through brain-storming and creative thinking. Here are some advantages of this method if your concern is to focus on both or on the product/service and human factor.

  • Quick and efficient solutions
  • It allows you to establish different strategies for an issue and to risk-analyse these suggestions
  • Details regarding the product are noticed better. Focusing on human factor makes it possible to empathize
  • Especially for best results in team work, this method makes it possible to share ideas and establishing a healthier environment for the contributers

Design Thinking Method: Its Phases

Each company or brand has its own understanding of design thinking which means they go through phases of the method separately. One thing in common though is, to get efficient results. The first step is to put the concerning parties in the centre. What they want, demand and complain about are laid out and examined in detail. The needs and possible short-comings are identified. Now that there is a clear view of needs and problems, a draft for resolving the issues is prepared. All concerning parties are invited to be a part of the next phase where ideas and estimates are discussed thoroughly. Participants are expected to show their problem-solving skills. Items in the agenda which were established in the earlier stages now get to be dished out allowing the participants to form a logical, systematic and organized list of suggestions. These suggestions are tested in the next phase. Depending on the results, ideas which are proven to be efficient will be put into execution.

How to Connect Design Thinking with Company Culture

No matter what size your projects are, you can consider adapting design-centered thinking in your business. Above mentioned phases are easily applicaple in the related departments of the company once you have a clear view of your plans. Take a look at some of the suggestions below to make sure your company culture is in tune with design thinking:

  • Create an environment where you can collect data about the thoughts/opinions of your target clientele. Surveys, social media channels and other outlets (feedback forms ect.) will guide you. Customers are more prone to be loyal when their opinions are being heard.
  • Try and show the benefits of design thinking to your own employees by running workshops or training sessions. This will make it possible for them to participate in the big picture efficiently.
  • Make sure you take the opinions coming from the related departments during the planning and design processes of your projects.

Please check our web site and meet Speaker Agency’s experts like Linda Liukas, Ramon Vullings, Nicolas Nova and James Bridle if you’d like to learn more about Design Thinking, how to adapt and harvest the best results through creative, design-centered approaches.

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  • Design Thinking

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  • Business Creativity