Threads: What Is The New Social App From Instagram?

Threads from Instagran is a brand new text-based conversation app

Social Media
  • Release Date: 01 November 2023
  • Update Date: 15 March 2024
  • Author: Speaker Agency
Threads What Is The New Social App From Instagram 690X460

Threads from Instagran is a brand new text-based conversation app. When it first released, it took the internet by storm and got millions of downloads within the first few days. In the first week alone, nearly 100 million users joined the Threads app. But what is Threads exactly? And how is it different from other text-based apps like X (formerly Twitter)?

What Is Threads?

The Threads app was launched on the 5th of July, 2023. Upon looking at it for the first time, it resembles X in that both apps allow you to make text-based posts that others can see and interact with. Through Threads, users can follow what's happening around the world, as well as start conversations of their own.

When you first join Threads, you'll see that your feed consists of posts of people that you follow. You can also get content suggested to you as well. This depends on what the algorithm of the app thinks you'll be interested in.

Per thread, you can make posts of about 500 characters. You can add photos, links and videos to your posts. This makes Threads an excellent way for people to communicate with others across the world.

You might also think that the name 'Threads' is something you've heard before. If this is the case, you're probably thinking about the 'Threads' that was launched by Instagram in 2019. This was said to be a messaging app using the camera that lets you stay connected. The new 2023 Threads app has completely replaced that.

How Do You Use Threads?

How Do You Use Threads 690X460

To start using Threads, you'll need to download the app and create an account for yourself. You'll be able to import accounts that you follow from Instagram. So once you have your account, how do you start using Threads?

The Instagram Threads app can be used in the following ways:

1. Interacting With An Established Audience 

Threads was one of the fastest growing apps in history. The people you interact with using Instagram, Facebook or other social media apps are likely already on Threads. When you start posting on the Threads app, you'll be interacting with your existing network.

Threads provides a great opportunity to stay connected, meet new people and follow topics that interest you.

2. Write What You Want 

The new Instagram social media app has a character limit that's twice as large as the 280-character limit on X. Since you can write longer posts, the Threads social media app allows you to express your thoughts in greater detail. You can tell stories that are detailed in a single post.

3. Interactions Become Easier 

There are several ways that you can interact with the posts on Thread. You can:

  • Click on the heart if you like the post
  • Click on the quote bubble if you want to reply to the thread
  • There's a repost button as well that allows you to either repost another thread on your profile, or quote from it
  • The paper airplane lets you share your Threads thoughts on other social media platforms

4. Cross-posting To Instagram Becomes Easier 

Connecting Threads and Instagram is easy. Meta has made it so that you can share content between the two platforms easily. You can even add a post or a thread that's public to your Instagram story. Remember that if you're resharing content, you won't be able to edit what's being reshared.

5. Easy Verification 

If you have already been verified on Instagram, you will also receive automatic verification on Threads. The Instagram Threads app makes it so that existing Instagram users don't need to jump through hoops to get their blue tick mark all over again.

6. Avoiding Fake Accounts 

New Threads app features makes dodging fake accounts easier. In case you're confused, head over to the Instagram profile of the Threads user before interacting with them. Similarly, you can find their Threads link on Instagram, if you want to check out their Threads from there.

7. Ad-free Scrolling 

There are at the present moment, hardly any ads or monetization features on the Instagram Threads app. This is likely to change in the future, but until then, enjoy scrolling without ads popping up every few minutes.

Threads VS X

Threads Twitter (X) at first glance can both seem very similar. Both are apps focused on conversations where users can create text-based posts to interact. Both platforms allow users to share pictures, links and videos. There are some advantages to using Threads over X. These include:

  • The character limit on Threads is 500 while on X it's 280.
  • Videos on Threads can be up to five minutes long, while on X it can be no more than 2 mins and 20 seconds.
  • There's no direct messaging on Threads while X has direct messaging.
  • Hashtags and trending stories have not yet made their way to Threads, while they're popular features on X.
  • X will limit how many posts you can view per day but Threads has no such limits.
What Is Threads 690X460


Threads is a great text-based conversations app from Meta that allows you to link your account to your Instagram account. It's slightly different from X but in many ways, the basic features are the same. This guide takes you through everything you need to know about the new Instagram Threads app.

Get in touch with the speakers at Speaker Agency to learn more about the Threads app. 

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