In this compelling keynote, Jonathan MacDonald explores how technology has moved from enterprise systems to everyday essentials—reshaping business models, user expectations and product design. He reveals why the winners of tomorrow are those who design for people, not platforms.
This talk reframes innovation through the lens of accessibility, emotional connection and user-led disruption. If your product isn’t intuitive, invisible and indispensable—you're already behind.
Virtualisation of Physical Entities
From digital twins to immersive experiences, Jonathan MacDonald explains how the virtualisation of our physical world is no longer a futuristic idea—it’s a strategic necessity. He demonstrates how brands can rethink value creation, ownership and interaction in this new paradigm.
This session challenges industries to go beyond replication and towards transformation—where the virtual enhances the real and unlocks entirely new dimensions of innovation.
Agility & Innovation
In an age where speed beats size, Jonathan MacDonald delivers a wake-up call to organisations stuck in legacy thinking. He unpacks the real meaning of agility—not just iterative change, but an elevated mindset that thrives on ambiguity and reinvention.
Audiences walk away with actionable frameworks to embed adaptability and drive meaningful innovation—before it’s too late.
Changing Consumer Habits
Consumer behaviour is no longer linear or predictable—and Jonathan MacDonald shows why this is good news. In this talk, he decodes the psychological, social and technological forces reshaping how people discover, choose and remain loyal to brands.
This isn’t about trends—it’s about transformation. Jonathan helps businesses rewire their thinking to meet the expectations of a generation that demands relevance, transparency and purpose.
Collaboration & Co-Creation
Gone are the days of top-down control. Jonathan MacDonald explores how shared creation—with consumers, communities and even competitors—leads to more resilient, innovative outcomes.
He shares how leading brands have built ecosystems, not empires, and why the future belongs to businesses that empower rather than dictate. It's time to stop broadcasting—and start building together.
Artificial Intelligence & Nanotechnology
In this forward-facing keynote, Jonathan MacDonald strips away the hype to reveal the true potential of AI and nanotech. Far from abstract science, these technologies are reshaping everything from healthcare to logistics, relationships to creativity.
Jonathan connects the technical with the human, showing how these tools—if understood and applied wisely—can elevate industries and societies alike.
Privacy as a Currency
What if privacy is no longer a right, but a transaction? In this provocative session, Jonathan MacDonald argues that data is the new oil—and privacy is the price we pay for access and convenience.
He challenges audiences to examine the trade-offs, rethink data ethics, and prepare for a world where trust becomes the most valuable asset a brand can offer.