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Jonathan MacDonald

Jonathan MacDonald

Jonathan MacDonald Business Strategist, Investor, Sunday Times Bestselling Author

Jonathan MacDonald
Jonathan MacDonald's Biography

Jonathan MacDonald is an inventor, investor and Sunday Times bestselling author. His core purpose is expanding the way people think. His career has been varied and has included being one of the few people that companies including Google, Apple, P&G, Unilever, Nestlé, Microsoft and IKEA trust to challenge their thinking and provide new perspectives and avenues of thought, particularly on the topics of disruptive innovation, future trends and how to use change to fuel outstanding business and personal success. Jonathan has been creating and advising businesses for almost three decades and his various accomplishments include Ministry of Sound’s digital strategy, launching a Sky TV channel and becoming the youngest ever Chairman of the British Music Industries Association. He remains one of the world’s most highly rated speakers, a contributor to Forbes and the author of several books, most recently “Powered By Change“, the Sunday Times Bestseller.

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Jonathan MacDonald Keynote Topics
Consumerisation of Technology

In this compelling keynote, Jonathan MacDonald explores how technology has moved from enterprise systems to everyday essentials—reshaping business models, user expectations and product design. He reveals why the winners of tomorrow are those who design for people, not platforms.

This talk reframes innovation through the lens of accessibility, emotional connection and user-led disruption. If your product isn’t intuitive, invisible and indispensable—you're already behind.


Virtualisation of Physical Entities

From digital twins to immersive experiences, Jonathan MacDonald explains how the virtualisation of our physical world is no longer a futuristic idea—it’s a strategic necessity. He demonstrates how brands can rethink value creation, ownership and interaction in this new paradigm.

This session challenges industries to go beyond replication and towards transformation—where the virtual enhances the real and unlocks entirely new dimensions of innovation.


Agility & Innovation

In an age where speed beats size, Jonathan MacDonald delivers a wake-up call to organisations stuck in legacy thinking. He unpacks the real meaning of agility—not just iterative change, but an elevated mindset that thrives on ambiguity and reinvention.

Audiences walk away with actionable frameworks to embed adaptability and drive meaningful innovation—before it’s too late.


Changing Consumer Habits

Consumer behaviour is no longer linear or predictable—and Jonathan MacDonald shows why this is good news. In this talk, he decodes the psychological, social and technological forces reshaping how people discover, choose and remain loyal to brands.

This isn’t about trends—it’s about transformation. Jonathan helps businesses rewire their thinking to meet the expectations of a generation that demands relevance, transparency and purpose.


Collaboration & Co-Creation

Gone are the days of top-down control. Jonathan MacDonald explores how shared creation—with consumers, communities and even competitors—leads to more resilient, innovative outcomes.

He shares how leading brands have built ecosystems, not empires, and why the future belongs to businesses that empower rather than dictate. It's time to stop broadcasting—and start building together.


Artificial Intelligence & Nanotechnology

In this forward-facing keynote, Jonathan MacDonald strips away the hype to reveal the true potential of AI and nanotech. Far from abstract science, these technologies are reshaping everything from healthcare to logistics, relationships to creativity.

Jonathan connects the technical with the human, showing how these tools—if understood and applied wisely—can elevate industries and societies alike.


Privacy as a Currency

What if privacy is no longer a right, but a transaction? In this provocative session, Jonathan MacDonald argues that data is the new oil—and privacy is the price we pay for access and convenience.

He challenges audiences to examine the trade-offs, rethink data ethics, and prepare for a world where trust becomes the most valuable asset a brand can offer.

Jonathan MacDonald
Jonathan MacDonald's Biography

Jonathan MacDonald is an inventor, investor and Sunday Times bestselling author. His core purpose is expanding the way people think.

His career has been varied and has included being one of the few people that companies including Google, Apple, P&G, Unilever, Nestlé, Microsoft and IKEA trust to challenge their thinking and provide new perspectives and avenues of thought, particularly on the topics of disruptive innovation, future trends and how to use change to fuel outstanding business and personal success.

Jonathan has been creating and advising businesses for almost three decades and his various accomplishments include Ministry of Sound’s digital strategy, launching a Sky TV channel and becoming the youngest ever Chairman of the British Music Industries Association. He remains one of the world’s most highly rated speakers, a contributor to Forbes and the author of several books, most recently “Powered By Change“, the Sunday Times Bestseller.

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