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Alessandra Bellini - Former Group Chief Customer Officer at Tesco | OBE | Chair of Ad Net Zero UK | Non-Executive Director & Executive Coach, Keynote Speaker

Alessandra Bellini

Alessandra Bellini Former Group Chief Customer Officer at Tesco | OBE | Chair of Ad Net Zero UK | Non-Executive Director & Executive Coach

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Alessandra Bellini - Former Group Chief Customer Officer at Tesco | OBE | Chair of Ad Net Zero UK | Non-Executive Director & Executive Coach, Keynote Speaker
Alessandra Bellini's Biography

Alessandra Bellini is a Non-Executive Director at The Real Co, an alcohol-free drinks company, and Better Nature, a protein-rich, gut-friendly tempeh business. She is Chair of Ad Net Zero for the UK, an executive coach and a public speaker. In her full-time executive career she was Group Chief Customer Officer at Tesco for six and a half years, President of the Advertising Association from 2022 to 2025, and the 2019 UK Marketer of the Year. In December 2025 she was awarded an OBE for services to the marketing and advertising industry in the 2026 New Year Honours List, and in January 2026 she received an Honorary Fellowship with the IPA. Before joining Tesco, Alessandra spent over 20 years at Unilever in board-level positions across marketing and general management, leading brand development, new product development and marketing plans across multiple countries and market sectors. An expert across all marketing disciplines — particularly digital, new product development and customer strategy — she has spent her career revitalising brands and deepening customer engagement through integrated, multichannel strategies. As Group Chief Customer Officer at Tesco she led the customer strategy that restored brand trust and satisfaction through distinctive propositions and experiences, and transformed Tesco Clubcard into a forward-looking digital engagement platform. Clubcard penetration grew from 16 million to more than 21 million households, becoming synonymous with Tesco value for customers and, through retail media, a significantly increased revenue stream for the business. As President of the Advertising Association Council she guided the organisation’s strategic direction, focusing on rebuilding trust in advertising, promoting responsible and sustainable advertising, and strengthening the talent pipeline and skills across the industry. She also served as a Non-Executive Director at Tesco Mobile from 2017 to 2023, supporting the venture’s ambition to become the customer champion for unbeatable value in the telco market.

  • SPEAKING VIDEOS

Fireside Chat: Alessandra Bellini, Chief Customer Officer at Tesco play Fireside Chat: Alessandra Bellini, Chief Customer Officer at Tesco
MAD//Fest 2023: Alessandra Bellini, CCO at Tesco play MAD//Fest 2023: Alessandra Bellini, CCO at Tesco
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Alessandra Bellini Speaker Solutions
Keynote Speaker
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Alessandra Bellini Keynote Topics
How Can Brands Enter and Succeed in Retail?

For consumer brands, securing a partnership with a retailer is an exciting milestone, whether the brand is established or not: it increases visibility and opens up sales and reach. But breaking into competitive retail markets requires careful planning and execution. Alessandra explores what brands need to consider in order to win and keep a position on the shelf — how to choose the right retailers, how to pitch persuasively, and what builds the kind of trust that makes a retailer re-order.

Understanding and Building Customer Loyalty in the 21st Century

Customer acquisition is cost-intensive and rarely offers certainty that the investment will pay off. Loyal customers, given the right care, keep generating revenue. Drawing on her transformation of Tesco Clubcard from 16 to more than 21 million households, Alessandra sets out what a genuine value exchange looks like for customers and companies alike: how to select the right loyalty platform for your business, and why digital has become indispensable to running a loyalty programme.

The Ultimate Guide to an Effective Brand Communication Strategy

In a world where consumers are constantly bombarded with brand messages, how do you set yours apart? Drawing on her years at Unilever and Tesco, Alessandra shares a framework for telling a brand story compellingly. She begins with deep and distinctive customer insight, then moves to crafting a captivating narrative, and shows why entertainment has the power to build both trust and profitability.

The Roadmap to Career Success

Wherever you are in your career, approaching it with intention makes better decisions and greater fulfilment more likely. Having built her career in marketing and management at two of the world’s most successful brands, Alessandra shares what it takes to build a personal path to success: how to get clear on your goals, how to grow your own talent and develop professionally, and which leadership traits work in large and small teams alike.

Alessandra Bellini
Alessandra Bellini's Biography

Alessandra Bellini is a Non-Executive Director at The Real Co, an alcohol-free drinks company, and Better Nature, a protein-rich, gut-friendly tempeh business. She is Chair of Ad Net Zero for the UK, an executive coach and a public speaker.

In her full-time executive career she was Group Chief Customer Officer at Tesco for six and a half years, President of the Advertising Association from 2022 to 2025, and the 2019 UK Marketer of the Year. In December 2025 she was awarded an OBE for services to the marketing and advertising industry in the 2026 New Year Honours List, and in January 2026 she received an Honorary Fellowship with the IPA.

Before joining Tesco, Alessandra spent over 20 years at Unilever in board-level positions across marketing and general management, leading brand development, new product development and marketing plans across multiple countries and market sectors. An expert across all marketing disciplines — particularly digital, new product development and customer strategy — she has spent her career revitalising brands and deepening customer engagement through integrated, multichannel strategies.

As Group Chief Customer Officer at Tesco she led the customer strategy that restored brand trust and satisfaction through distinctive propositions and experiences, and transformed Tesco Clubcard into a forward-looking digital engagement platform. Clubcard penetration grew from 16 million to more than 21 million households, becoming synonymous with Tesco value for customers and, through retail media, a significantly increased revenue stream for the business.

As President of the Advertising Association Council she guided the organisation’s strategic direction, focusing on rebuilding trust in advertising, promoting responsible and sustainable advertising, and strengthening the talent pipeline and skills across the industry. She also served as a Non-Executive Director at Tesco Mobile from 2017 to 2023, supporting the venture’s ambition to become the customer champion for unbeatable value in the telco market.

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Frequently Asked Questions About
Alessandra Bellini

Alessandra speaks on customer loyalty and retention, brand communication strategy, how consumer brands win and keep retail listings, and building a deliberate career path. Her material draws on six and a half years as Group Chief Customer Officer at Tesco and more than twenty years at Unilever.

Conference keynotes, leadership and board sessions, fireside chats and moderated panels. As an executive coach she is also well suited to smaller, more interactive leadership and mentoring formats.

Yes. She is an executive coach and serves as a Non-Executive Director at The Real Co and Better Nature, and chairs Ad Net Zero for the UK. That makes her a strong fit for advisory sessions, board briefings and long-form leadership programmes as well as main-stage keynotes.

Brands trying to win retail distribution and keep it; businesses whose acquisition costs outpace retention; organisations rebuilding customer trust; marketing teams moving loyalty programmes onto digital platforms; and companies working through responsible and sustainable advertising commitments.

Retail and FMCG leadership, marketing and customer teams, advertising and media audiences, consumer brand founders and start-ups, and women’s leadership and career development programmes.

Practitioner-led. She speaks from decisions she made herself at Tesco and Unilever rather than from theory, and grounds her frameworks in outcomes such as growing Clubcard from 16 to more than 21 million households.

The same experience is framed by need: retail entry and negotiation for challenger brands, loyalty and retention economics for established retailers, communication strategy for marketing teams, and career and leadership development for internal talent programmes.

She was awarded an OBE for services to the marketing and advertising industry in the 2026 New Year Honours List, received an Honorary Fellowship with the IPA in January 2026, and was named UK Marketer of the Year in 2019. She served as President of the Advertising Association from 2022 to 2025.

Yes. At Unilever she led brand and product development across multiple countries and market sectors, and her retail and loyalty work at Tesco is widely referenced across European and global retail markets.

Fees depend on the event format, audience size, location and travel requirements. Share your event details with Speaker Agency and we will prepare a tailored quote.

We aim to respond to speaker enquiries within one working day. If your event date is close, say so in your first message and we will prioritise checking availability.

Yes. She delivers virtual keynotes and coaching sessions and takes part in hybrid programmes for teams spread across several locations.

Speaker Agency handles all booking enquiries for Alessandra Bellini. Get in touch through our contact page and our team will guide you through availability, format options and next steps.

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