Azran Osman Rani

Former CEO of Air Asia, CEO and Co - Founder of Naluri Hidup Sdn Bhd

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Azran Osman Rani's Biography

’I didn’t seek these opportunities out. I focused my time on learning, hanging around people who were uplifting and willing to share their knowledge and experience, and giving 110% effort to every opportunity that came my way.’’ Over the last decade, I’ve been privileged to be invited to deliver over 100 keynote addresses and speeches, and moderate panels at various conferences, corporate events, and industry seminars – from Kuala Lumpur, Singapore, Hong Kong, Manila, and Shanghai, to Abu Dhabi, Sydney, London, Paris, Copenhagen, New York, and many more. I never had a long-term ambition or goal, or a career plan. I just needed a place to start. And every opportunity that I got, I immersed myself intensely and learned as much as I could. Other opportunities somehow found me when the work today starts to speak for itself. Twenty years ago, I never could have imagined that I would have opportunities to work at a steel mill, a nuclear power plant, a stock exchange, or be given the privilege of building an airline from scratch and growing it until its IPO, or starting a global internet video-on-demand service. I didn’t seek these opportunities out. I focused my time on learning, hanging around people who were uplifting and willing to share their knowledge and experience, and giving 110% effort to every opportunity that came my way. Interestingly, that’s been my philosophy of how to run businesses. I’ve stopped worrying about crafting the perfect 3-5 year long-term strategic plan, or even worry about details of a 12-month budget. The world today moves at a much faster rate of change. There is no way to anticipate what will happen around the corner, and no 12-month budget or annual plan has stayed constant without being re-written every couple of months. Instead, focus on having the courage to take that first step to launch, collect lots of feedback, listen to the market, and keep adapting and improving every day – at a faster rate than your competition.

SPEAKING VIDEOS
PHOTOS
BOOKS

Building A Disruptive Business From Inception To IPO (The AirAsia X) – iflix, Azran Osman-Rani

Highlights: Azran Osman-Rani's Disruptive Innovation speech

Azran Osman Rani on "Speed and Nimbleness in Small Companies"

How To Choose Your Next Career Move

BREAKTHROUGH PERFORMANCE

SPEAKER TOPICS

Culture Speakers

Leadership Speakers

Risk Management Speakers

Vision & Strategy Speakers

Disruptive Innovation Speakers

BAME Speakers

Conference Speakers

Business Speakers

Marketing Speakers

Azran Osman Rani Keynote Topics

Disruptive Innovation And Challenging The Status Quo

Azran Osman Rani shows why bold thinking is essential to survive in a world of constant disruption. He shares real-life lessons from leading ventures in aviation, media, and digital platforms. This talk equips audiences with the mindset to challenge assumptions and embrace change. It inspires organisations to turn disruption into opportunity.

Building Brands In Emerging Markets

Drawing from years of hands-on experience across Asia, Azran explains how to create powerful brands in dynamic, fast-growing markets. He highlights the unique challenges and untapped opportunities in these environments. Audiences learn strategies that connect with diverse consumers and build lasting trust. The session empowers companies to expand with confidence and impact.

Shaping An Innovative Organizational Culture And Attacker’s Mindset

In this session, Azran reveals how to instil a culture of speed, adaptability, and creativity. He demonstrates why an “attacker’s mindset” is crucial for driving innovation and staying ahead of competition. Through powerful examples, audiences see how to break free from bureaucracy and outdated habits. The talk leaves leaders ready to foster cultures that thrive on experimentation and bold action.

Developing Leaders And Scaling Businesses

Azran shares strategies for identifying and nurturing leaders who can scale organisations sustainably. He combines stories of building companies from scratch with insights on resilience and adaptability. This talk provides frameworks for balancing growth with strong leadership values. It equips audiences to build agile teams capable of scaling businesses in fast-changing markets.

Azran Osman Rani's Biography

Over the last decade, I’ve been privileged to be invited to deliver over 100 keynote addresses and speeches, and moderate panels at various conferences, corporate events, and industry seminars – from Kuala Lumpur, Singapore, Hong Kong, Manila, and Shanghai, to Abu Dhabi, Sydney, London, Paris, Copenhagen, New York, and many more.

I never had a long-term ambition or goal, or a career plan. I just needed a place to start. And every opportunity that I got, I immersed myself intensely and learned as much as I could. Other opportunities somehow found me when the work today starts to speak for itself.

Twenty years ago, I never could have imagined that I would have opportunities to work at a steel mill, a nuclear power plant, a stock exchange, or be given the privilege of building an airline from scratch and growing it until its IPO, or starting a global internet video-on-demand service. I didn’t seek these opportunities out. I focused my time on learning, hanging around people who were uplifting and willing to share their knowledge and experience, and giving 110% effort to every opportunity that came my way.

Interestingly, that’s been my philosophy of how to run businesses. I’ve stopped worrying about crafting the perfect 3-5 year long-term strategic plan, or even worry about details of a 12-month budget. The world today moves at a much faster rate of change. There is no way to anticipate what will happen around the corner, and no 12-month budget or annual plan has stayed constant without being re-written every couple of months. Instead, focus on having the courage to take that first step to launch, collect lots of feedback, listen to the market, and keep adapting and improving every day – at a faster rate than your competition.