Jim Lawless

World-Leading Change Expert · Record-Breaking Freediver · Best-Selling Author · Leadership Advisor

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Jim Lawless's Biography

Advises boards and elite teams at companies like Apple and Barclaycard on leading high-stakes cultural and performance change. Personally proved his DARE framework by becoming Britain's deepest freediver and qualifying as a professional jockey in just 12 months. Turns "impossible" goals into practical action plans teams can apply immediately to raise standards and performance. Jim Lawless is a world-leading keynote speaker who transforms how organisations approach change and uncertainty. His methodology, proven through his own remarkable achievements as a record-breaking freediver and journey to becoming a professional jockey in just 12 months, provides practical frameworks for bold action in rapidly changing environments. As the bestselling author of Taming Tigers and trusted advisor to senior leaders at companies including Apple, Microsoft, and Diageo, Jim has inspired over a million people across five continents. His consistent ranking as the #1 motivational speaker outside the US in the Global Gurus public vote underscores his exceptional impact. Jim helps organisations navigate uncertainty by equipping teams with tools to manage both the mechanics and emotions of change. His approach addresses the vulnerability and self-doubt that often derail transformation initiatives, replacing them with decisive action and agile thinking. Through compelling storytelling and lived experience, he demonstrates how to convert seemingly impossible challenges into achievable goals. Audiences leave Jim's presentations with practical strategies for building resilience during disruption, frameworks for sustaining high performance under pressure, and actionable methods for cultivating transformational mindsets. His unique combination of business acumen and personal achievement creates immediate credibility with even the most senior leaders. Book Jim Lawless to ignite the courage, confidence, and commitment your organisation needs to achieve outrageous goals in uncertain times.

SPEAKING VIDEOS
PHOTOS
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Jim Lawless Motivational Speaker

Jim Lawless - Taming Tigers

TAMING TIGERS

SPEAKER TOPICS

Change Management Speakers

Resilience Speakers

Leadership Speakers

New Speakers

Motivational Speakers

Conference Speakers

After Dinner Speakers

Workplace Culture Speakers

Moderators

Sports Speakers

Business Speakers

Virtual Keynotes

Vision & Strategy Speakers

Mental Health Speakers

Inspiring Speakers

Jim Lawless Keynote Topics

The DARE Loop: How to Deliver the Impossible

In this high-impact keynote, Jim explores overcoming fear and acting boldly amidst uncertainty to achieve ambitious goals. He shares strategies for navigating challenges and pushing beyond perceived limits. Attendees learn practical techniques to confront their fears, embrace bold actions, and tackle significant objectives they once thought unattainable.

The Next Dimension of Leadership

Jim guides attendees in creating agile, curious, and empowered organisations, contrasting them with outdated command-and-control structures. He addresses the challenge of cultivating a culture that can adapt to an uncertain future, equipping participants to lead effectively in an ever-changing landscape.

High Performance Under Pressure

Jim helps organisations build the mental frameworks and team disciplines required to sustain high performance when stakes are highest. Practical tools for resilience, focus, and bold decision-making under pressure.

How to Lead Others Through Disruption & Uncertainty

Jim equips leaders with the strategies to guide their people through change — managing both the practical and emotional dimensions of disruption, reducing resistance, and building genuine commitment to a new direction.

Jim Lawless's Biography

Advises boards and elite teams at companies like Apple and Barclaycard on leading high-stakes cultural and performance change.
Personally proved his DARE framework by becoming Britain's deepest freediver and qualifying as a professional jockey in just 12 months.
Turns "impossible" goals into practical action plans teams can apply immediately to raise standards and performance.

Jim Lawless is a world-leading keynote speaker who transforms how organisations approach change and uncertainty. His methodology, proven through his own remarkable achievements as a record-breaking freediver and journey to becoming a professional jockey in just 12 months, provides practical frameworks for bold action in rapidly changing environments.

As the bestselling author of Taming Tigers and trusted advisor to senior leaders at companies including Apple, Microsoft, and Diageo, Jim has inspired over a million people across five continents. His consistent ranking as the #1 motivational speaker outside the US in the Global Gurus public vote underscores his exceptional impact.

Jim helps organisations navigate uncertainty by equipping teams with tools to manage both the mechanics and emotions of change. His approach addresses the vulnerability and self-doubt that often derail transformation initiatives, replacing them with decisive action and agile thinking. Through compelling storytelling and lived experience, he demonstrates how to convert seemingly impossible challenges into achievable goals.

Audiences leave Jim's presentations with practical strategies for building resilience during disruption, frameworks for sustaining high performance under pressure, and actionable methods for cultivating transformational mindsets. His unique combination of business acumen and personal achievement creates immediate credibility with even the most senior leaders.

Book Jim Lawless to ignite the courage, confidence, and commitment your organisation needs to achieve outrageous goals in uncertain times.

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Jim Lawless testimonials

Craig Bowman

General Manager, Kimberly-Clark

"A truly inspirational session with Jim, one which has firmly embedded the notion of a 'Growth Mindset' within the group. Extraordinary day!"

David Lavorel

CEO, SITA

I would without hesitation highly recommend Jim. He made a real impact understanding and adapting to our business and objectives and with great attention to detail and care for our priorities. I was personally impressed and received unanimous positive feedback.

Constanze Rieck

Head of Strategy/Chief of Staff Novartis

Jim is a true source of inspiration, easy to connect with and triggers the mindset shift required to enable transformations! He captivated the audience with a wonderful blend of humility and humour, instilling in us confidence to do things we never thought we could.

Lisa Munford

HR E.ON

Fantastic, funny, energetic, inspiring and real. He managed to have us in stitches of laughter but at the same time got us to reflect and ask ourselves what we have in our control and what we can do differently. Even now, months after the event people are still quoting you and pushing themselves in ways they wouldn’t have dreamed of before.

Ian Storey

UK Legal Counsel, Astra Zeneca

Jim was a highlight of our Legal Conference. The delegates were captivated by the story you had to tell – and it’s not easy to capture the imagination of a group of hard-bitten (well, some of them!) in-house lawyers.

Paul Terrington

UK and EMEA Head of Consulting, pac

Jim delivered an outstanding keynote. He immediately connected with the very senior-level delegates and inspired them through his own incredible personal journey. Our partners and directors left feeling energised and ready to take ownership and continue to build on our business success to date.

Andy Blackett

Senior Buying Manager, Tesco

Jim came along and really inspired all of the team, not just with his message of empowerment to drive change, but also through his humour and captivating delivery. I cannot overestimate the positive impact he had at a time when we needed it the most.

Nick Frazer

General Manager Business Marketing, Experian

We were looking for something to motivate and energise our salesforce in this challenging environment, and we had high expectations. The results were fantastic. The feedback scores are the best we’ve ever seen either for an external or an internal speaker. The benefits are already visible just weeks after the conference.

Maria Sebastian

Director of Worldwide Sales and Marketing, virgin

Jim’s session was inspiring and motivating, resulting in unanimous positive feedback from our attendees. Thank you, Jim, for an entertaining and powerful speech.

Ishbel Morrison

Human Resources Director

At Apple we pride ourselves in thinking differently, this is why we work in partnership with Jim. Our big conference pitches and our key sales presentations have both been inspired by the Lawless touch.

Karsten Jung

Lifecycle Leader, Roche

"Jim transforms, motivates, enthuses, and moves an audience within minutes. He is THE person you need if you want to introduce creative, out-of-the-box thinking."

Sinead Collins

HR Director European Cereal & Marketing, Kellogg Company

"It exceeded expectations in so many ways. A standing ovation is not given lightly by our European Leadership Team — a true testament to the value you brought to our conference."

Gary Hoffman

Vice Chairman, Barclays

"The reason he's so good is that he's actually done it."

Katie Kingston

Head of Marketing and Communications, Vygon

"Jim delivered energy, inspiration and wisdom. He had our people thinking differently and challenging themselves, which has had a lasting impact on the business."