Looking for a marketing and brand management speaker for your next event? If you want to take your business to the next level, consider hiring a marketing and brand management speaker. This might also help ensure that your brand management is on point.
These experts can provide valuable insights into how you can build a strong brand identity. That way you can increase customer engagement, and ultimately grow your business.
As the leading agency that works with over 250+ motivational speakers, we can connect you with the right expert who can transform your event.
According to the Journal of Brand Management, building brand trust and credibility has never been more important than now. Brand performance and brand positioning have become vital components of customer service.
While 67 percent of consumers believe they may try a product offered by a brand with a good reputation.
Unfortunately, building brand trust has not been all that easy. The 2022 Edelman Trust Barometer shows 63 percent of consumers think they are being lied to by businesses.
And, when it comes to advertising, trust levels are even lower. A mere 8 percent say they believe the information presented in advertisements to be true. This means marketing communication needs to be improved.
Strategic brand management is all about building and maintaining a brand's image, reputation, and perception. These concepts are built in the minds of customers and stakeholders.
So, how exactly can brands build trust and win over consumers? What marketing tactics and strategies will work the best in your niche? What is the best form of action when managing brand equity?
This is where marketing speakers and brand management speakers come in.
Here are some ways motivational marketing keynote speakers can add value to your marketing events:
Expert ise and knowledge: Marketing and brand management speakers are experts in their field. They have extensive knowledge of various marketing strategies, branding techniques, and customer behaviour.
Inspiration and motivation: Motivational marketing keynote speakers can inspire and motivate your audience to take action and implement new strategies.
They can provide real-life examples of successful marketing campaigns and branding efforts. This can be inspiring and encouraging for businesses looking to improve their marketing efforts.
Look at this inspirational speech by Steve Jobs. He shares his personal experience of overcoming difficulties and adopting an entrepreneurial mindset. The audience are aspiring startup owners.
Networking opportunities: Marketing and brand management speakers often have extensive networks and connections within the industry. By attending their sessions and events, attendees can network with other professionals and potentially gain new business opportunities.
Brand exposure: By featuring a marketing and brand management speaker at your event, you can increase exposure for your brand. Attendees will associate your event with the speaker, which can help increase awareness and attendance for future events.
Infusing new energy: An exceptional motivational marketing and brand management speaker has the ability to inject enthusiasm and inspiration into a demotivated organisation.
Popular marketing and brand management speaker topics
Marketing and brand management speaker topics can be tailored to meet the specific needs and interests of your audience. Case studies show that these are the popular topics in the niche:
Marketing and brand management speakers typically have a diverse range of backgrounds and expertise in various aspects of marketing and branding.
Here are the backgrounds of some of them:
Allister Frost is a trailblazer in the digital transformation space. He holds the distinction of being the first-ever Head of Microsoft's Digital Marketing Strategy.
He specialises in assisting individuals to reimagine their relationship with technology, empowering them to seize exciting new prospects in today's rapidly evolving world.
He specialises in helping people rethink their relationship with technology so they can identify and pursue exciting new opportunities in our fast-changing world.
With multiple awards for his speaking and consulting work, he now leverages his unparalleled expertise to assist business professionals in developing a more agile outlook.
During his two-decade-long career, Allister served in leadership positions at Microsoft and Kimberly-Clark where he built beloved brands such as Kleenex, Andrex, and Xbox.
Crafting memorable global media campaigns and revolutionising the customer experience by establishing brands' presence on digital communication channels is yet another one of his fortes. He has taken part in many TED talks.
Allyson Stwewart-Allen is a distinguished consultant, peer reviewed author, speaker, educator, and advisor. She is considered to be the authority in the field of making the brand international.
Allyson Stewart-Allen holds a BSc degree from the Marshall School of Business, California in International Business and an MBA.
As the founder of International Marketing Partners, the London-based business consulting firm, Allyson leverages its BrandTravel™ methodology to equip businesses with the tools they need to succeed in the global landscape.
In addition to brand internationalisation and localisation, Allyson's expertise extends to corporate diplomacy, content marketing, and the American business climate.
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