After Dinner Speakers
Global Product Strategy & Operations @ TikTok | Monetization Product & Technology
Winning globally in a borderless world. They don’t speak your language, they’ve never heard of your brand, and they lived miles away. Yet despite the complexities and challenges of global ecommerce, selling to consumers all over the world is an opportunity companies simply can’t resist. Especially when you consider that sales are expected to reach $4.8 trillion USD by 2023 and nearly 85% of the world’s purchasing power exists outside the U.S. This conference is highly suitable for companies that want to thrive in today’s borderless economy. Especially those that have reached a plateau in their domestic markets and are in quest of conquering new heights. Learn about how companies managed to expand their business beyond borders using these 3-step internationalization framework.
I want it, and I want it now
Building brands in the age of immediacy. In today’s digital-centric world, it’s crucial that brands learn how to adapt and adjust quickly while staying true to their values and DNA. With new channels for reaching and engaging consumers shifting as rapidly as customers’ expectations, brands have the ability to launch products, reach new audiences, and build awareness with unprecedented speed and efficiency. While technological advancements are constantly shaping brand goals and redefining the consumer experience, it is the brands the ones they should leverage technology, instead of letting technology define them. Learn how some of the most successful brands around the globe have leveraged new technologies and the latest digital marketing strategies to win the love of the customers.
People are not afraid of change
How to create a workplace that lives and breathes innovation Innovation and creativity are related, but there is a key distinction between the two. Creativity is about generating ideas, while innovation is the process of piloting and iterating those ideas and ultimately making them into something useful. Being able to develop, adopt, and implement new ideas helps organizations stay relevant when the surrounding ecosystem is constantly changing. Fostering innovation in your organization is a blend of your people and their values, as well as the environment that you create for them. Learn how to build the skills for innovation and make it part of your workplace.
