Lessons learnt from the Virgin Galactic story. Perspective of Space. How commercial space travel will change humanity’s perspective of our planet by expanding its horizons beyond just industrial applications.
Making the impossible, possible
Forging a brand new industry and building a purposeful and innovative brand from scratch. How working with a purpose attracts amazing people to join you on your journey and makes it easier to accomplish your end goal.
Creating long-term value
How we can build on our experiences and learn to progress forward and innovate our practices, to help exceed our original goals.
Tailored Marketing
How Virgin Galactic managed to market and sell a product that had not been fully functional at the time of purchase, and did not have an exact date of completion.